One glass for the whole journey

Traffic → waitlist → member site → $222 deposit → approved · investor gate → first call → soft-circle → funded ($1M)

Signals — auto-read from the funnel

Journey Flow Map

Full-Funnel Flow — Member & Investor Journeys

Every gate and milestone from first visit to approved member / funded LP · trailing 90 days

The Two Pipelines

Member Funnel

GetWaitlist + Airtable + Stripe — waitlist → approved · trailing 90 days

Checkout: 261 started → 124 abandoned (Loops win-back live) → 137 secured. Goal: 222 deposits × $222 — the only cash we take in the short run.

Capital Funnel

Airtable · Founder Suite — GlobalCo $1M raise · cash basis

Soft-circle coverage: 85% of the $1M target. Tripwire: <75% by T-60 → adjust terms or push close (risk register R-A4).

Gates — every capture point on the journey

Gate & Milestone Conversion

GA4 gate events + Calendly/CRM milestones — views/fires → completions, selected range

Experiments — PostHog

Active A/B Tests

PostHog · feature flags + experiments — exposures and conversion per variant on the gates & checkout · significance from PostHog stats engine

Top of Funnel — Website

Sessions & Email Captures

GA4 · home.takemetoarcadia.com — daily, with gated-LP capture events

Sessions by Source

GA4 · session_source_medium, selected range

Waitlist — GetWaitlist

GetWaitlist · signups → DOI confirmed → referral share & leaderboard

Fed by three gates: member gate 1,481 + follow the journey 913 + homepage exit intent 402. 41% of confirmed arrived via referral codes — leaderboard live on GetWaitlist.

Cash — Stripe

Founding Deposits by Week — $222 each

Stripe · charges net of refunds — the only cash collected in the short run · trailing 12 weeks · goal 222 deposits ($49,284)

Pace to 222

Run-rate projection — computed from the trailing 4 weeks

Automated Reports — n8n → Claude → Loops

Report Pipeline

n8n aggregates every source above → Claude writes the analysis → Loops delivers to now@takemetoarcadia.com

Lifecycle Email — Loops

Sequence Performance

Loops · membership cadences M01–M04 & capital cadences C01–C04, trailing 90 days

Wire-Up Map — from demo to live

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